Jacksonville Native Caps Off Speaker Series

Willie Jackson says some have to lose, so others can win


Saturday evening, Jacksonville-native Willie Jackson was the last to take the stage for One Spark’s Speaker Series. With his parents sitting in the audience, Jackson addressed the crowd with his talk “Against the Grain: Unconventional lessons for modern artists.”

An artist, engineer, marketer and writer, Jackson runs support for W3 Total Cache, a Wordpress plug-in. He currently lives in New York, but said he’ll soon be relocating to Boston. He’s advised several best-selling authors, entrepreneurs, consumer goods companies and start-ups.

“It starts with you,” Jackson said. “The journey outward and the journey forward is really a journey inward.”

According to Jackson, everyone has greatness inside of him or her. It’s up to the individual to find it and go after their dreams. “There aren’t any shortcuts,” he warned. “You have to learn the difference between important versus urgent. You need to decide what your non-negotiables are.”

Jackson said it’s important for any dream-seeker to have a little bit of delusion and keep an outlandish viewpoint on what they want to get done. You don’t have to necessarily tell anyone what it is. It’s just important to reach so high that it seems like an insane goal.

“For you to win, some people have to lose,” Jackson told the audience. “That’s the nature of winning – someone has to lose.”

More words of wisdom can be found on Jackson’s blog, “Marketing & Gummi Bears,” at

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