NEWS OF THE WEIRD

What Would Jesus Wear?

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The British government refused to grant trademark protection to the Italian maker of “Jesus Jeans” because it would be “morally offensive to the public,” but the U.S. Patent & Trademark Office had no such qualms, approving the application in 2007. Since then, according to a February Wall Street Journal story, the company has prevented a dozen others from using clothing names like “Jesus First,” “Sweet Jesus,” “Jesus Couture” and, most recently, “Jesus Surfed.”

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