Panache to host Cut-a-thon for the Earth

Panache owner Kristy Weeks
Event Date
Sunday, April 21, 2013
Event Location
Panache Salon and Spa
, 1089 A1A Beach Blvd. in St. Augustine Beach, FL and in Julington Creek at 2758 Racetrack Road, #403, Jacksonville, FL
St. Augustine Beach and Jacksonville, Florida
Kristy Weeks,
Additional Info
12 p.m. until 6 p.m.

Jacksonville, Fla. - Panache, a St. Augustine and Julington Creek company with Aveda Lifestyle Stores, Salons and Spa will hold a fundraiser to benefit St. Johns Riverkeeper on Sunday, April 21 from 12 pm until 6 pm. The annual "Cut-a-thon for the Earth" events will be held at the St. Augustine Beach store, 1089 A1A Beach Blvd. and in Julington Creek at

2758 Racetrack Road, #403, Jacksonville.

Panache owner Kristy Weeks and her staff have committed to a day of $20 men's, women's and children's haircuts, manicures, express pedicures, facials, massage, chair massage, and waxing services. The 45-minute appointments may be scheduled in advance and walk-ins are welcome. All event proceeds will be donated to the St. Johns Riverkeeper, a local non-profit that works on behalf of the community for clean and healthy waters in the St. Johns River. For more information and appointments, call 904.461.9552 in St. Augustine and 904.209.1320 in Jacksonville. Visit the website at

According to Weeks, Aveda has raised over $20 million in Earth Month donations. "We are proud to participate in Aveda's Clean Water campaign with its goal to raise $5 million. Panache has been challenged by Aveda to raise $6,300 which is a total of 315, $20 appointments. We invite the entire community to participate and support a great cause," she said.

The hair stylists from the Panache locations in St. Augustine and Julington Creek will be donating their time and expertise during the cut-a-thon.

Families are invited to the event and participate in a kid-friendly crafts project. There will also be a bake sale and raffle tickets to win Panache gift cards and Aveda Light the Way Earth Month Candles. The candles are 100 percent organic and inspired by a village in Madagascar where more than 4,000 people have benefited from two clean water projects.

Additionally, on Saturday, May 4, Panache will participate in a local Relay for Life event which supports The American Cancer Society's activities in the area to battle the disease which affects thousands of Americans every day. Specifically, Weeks and her team will be at Bartram High School, 7399 Longleaf Pine Pkwy., in St Johns, Fla. from 12 pm until 6 pm while working on stage. Anyone may participate and receive a haircut, purple feather, nail polish and eye shadow application for a donation. For more information, call 904.209.1320.

For more than 25 years, Weeks and her team of award winning salon and spa staff members have participated in a wide variety of community service activities to give back to the community and worldwide environmental initiatives. "We continue to be fortunate in our lives and give back to those in need and to our planet with a dedicated team of professionals and supportive customers," Weeks said.

Weeks attributes the company's success to salon and spa experts who regularly participate in company and industry events and business courses including specialized training at Aveda's salon operations facilities in Orlando, St. Petersburg, Ft. Lauderdale and Tallahassee, Fla. Panache staff members study topics ranging from the top industry benchmarks to working with different generations in the workplace to client retention to network promoters, the importance of community service along with current trends and inspirations in salon and spa services.

For example, the Julington Creek Panache store which opened 20 months ago builds on its success as an Aveda salon with a commitment to training and education. Weeks and salon coach Char Trimble have implemented a program for new talent where stylists have extensive training one day a week while gaining hands on experience in the latest techniques in the salon profession.

Weeks continues to receive annual recognition from Panache customers as Best Full-Service Salon, Best Day Spa, Best Nail Salon, Massage Therapist and Best Stylist, plus several industry awards which uniquely positions the company as a leading salon and spa business. Weeks is also recognized as a leader in the business community and one of the most innovative salon industry professionals in northeast Florida. For more information, call 904.461.9552 or 904.209.1320. Email: Visit the website at

Tags: salon, spa, Panache, Kristy Weeks, hair, skin, massage
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