NEWS OF THE WEIRD

PRICE OF FRIENDSHIP

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"Whoever said, ‘Money can't buy you friends' clearly hasn't been on the Internet recently," wrote The New York Times in April, pointing to various social media support services that create online superstars by augmenting one's Facebook "friends," Twitter "followers" and Instagram "likes." The reporter described how, by paying a company $5, for example, he immediately acquired 4,000 "friends," and had he splurged for $3,700, could have had a million on his Instagram photo account. Such services have been around for two years, but earlier, cruder versions (sometimes, just unmonitored email addresses) are now sophisticated "bots" — groups of computer code created on algorithm farms in India and elsewhere — that "behave" on social media with original messaging (often "drivel," wrote the Times) as if they were real people.

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