Marketing Challenges


"Does Germany really need a gourmet restaurant for dogs?" asked Berlin's Bild newspaper. Regardless, Pets Deli in Berlin's Grunewald neighborhood offers servings for about $4-$6, either take-out or arranged in metal bowls on Pets Deli's floor. Said owner David Spanier, lauding his upscale, healthful treats, "Junk food is bad for animals."

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