The leader of devout Sunni jihadist group Islamic State, Abu Bakr al-Baghdadi, making a rare, solemn appearance in July, wore a flashy silver wristwatch various video analysts described as a Rolex, an Omega Seafarer or a feature-laden Saudi Arabian-made timepiece that sells for about $560. A week earlier, a Syrian anti-government rebel leader was shown in a video exhorting his troops from notes he'd made in his "Hello Kitty" notebook. And a week after that, a shopkeeper in North Waziristan, lamenting the loss of business when local Taliban fighters abruptly left the area, told a BBC reporter the jihadists obsessively bought Dove soap, Head & Shoulders shampoo, white underwear ("briefs or Y-fronts"), and "Secret Love" and "Blue Lady" perfumes.

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