LEO (July 23-Aug. 22): Last year, a young Nebraskan entrepreneur changed his name from Tyler Gold to Tyrannosaurus Rex Gold, saying it was a way to get greater name recognition as he worked to build his career. Do you want to make a bold move like that? The weeks ahead are a good time to think about adding a new twist to your nickname, title or self-image. I recommend something less sensationalistic, more in line with qualities you'd like to cultivate in the future. Something like Laughing Tiger, Lucky Lion or Wily Wildcat.