A NOTW Classic (July 2010): While the morbidly obese struggle with their health (and society's scorn), those who eroticize massive weight gain are capturing increased attention, according to a July 2010 ABC News report. Commercial and personal websites give full-bellied "gainers," such as New Jerseyan Donna Simpson, and their admiring "feeders" the opportunity to express themselves. Simpson became a 602-pound media sensation in March (2010), when she began offering pay-per-view video of herself to an audience of horny feeders. Wrote another gainer-blogger, "Lately, I've been infatuated with the physics of my belly … how it moves with me." When he leans to one side, he wrote, "I feel a roll form around my love handle." One sex researcher called it a "metaphor of arousal." In the end, though, as a medical school professor put it, "The fetish may be in our heads, but the plaque is going to be in [their] arteries."