Golden Boy


Datta Phuge may overly personify India's national obsession with the beauty of gold. For special occasions, he outfits his "knuckles, neck and wrists" with golden "signet rings, chunky bracelets and a medallion," wrote BBC News in April after Phuge purchased a crinkly gold tailored shirt made for him for about $250,000. The 7-pound shirt (from Rankar Jewellers in the city of Pune) has a velvet lining to keep it from irritating his skin, and he must always travel with a bodyguard.

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