Brooklyn's Hipster Overload


Two fearless entrepreneurs inaugurated services recently in faux-fashionable Brooklyn, N.Y. Lucy Sun, a Columbia University economics major, began seeking work as a $30-an-hour "book therapist," to help readers find the "right" book to read or give as a gift, with attention to clients' "specific situations." In Brooklyn's Greenpoint neighborhood in September, the stylish Eat restaurant began reserving certain nights' meals to be experienced in total silence. On opening night, a Wall Street Journal reporter noted one throat-clearing and a muffled sneeze, but barely any other human sound. Some diners were won over; another said it felt like "being 50 and married."

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