AQUARIUS (Jan. 20-Feb. 18): In 2008, writer Andrew Kessler hung out with scientists at NASA's mission control as they looked for water on the planet Mars. Three years later, he published a book about his experiences, "Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission." To promote sales, he opened a new bookstore filled with copies of just one book: his own. Devise a comparable plan to promote your own product, service, brand or personality. The time's right to summon extra chutzpah as you expand your scope.